dlvr.it can automatically share content from your RSS feeds and other sources to your Instagram account. This article covers everything you need to get set up and publishing successfully.
In this article
What's supported on Instagram
Instagram account types — what you need to know
How to check your Instagram account type
Connecting your Instagram account
What gets published automatically
Image and video specifications
FAQ
1. What's supported on Instagram
| Auto Publish to | Auto Publish from |
Business & Creator accounts | ✓ | ✓ |
Personal accounts | ✓ | ✓ |
Note: Instagram is supported as a publishing destination in dlvr.it. It is also available as a content source — see Supported channels in dlvr.it for details.
2. Instagram account types — what you need to know
Instagram has three account types, and the type you have affects how dlvr.it can publish your content:
Account type | How dlvr.it publishes |
Business account | Automatic publishing |
Creator account | Automatic publishing |
Personal account | Automatic publishing (some limitations may apply) |
Business and Creator accounts give dlvr.it the fullest API access and are recommended for reliable automated publishing.
Personal accounts have more limited API access. If you're experiencing publishing issues with a personal account, converting to a Business or Creator account will resolve most of them — see the steps below.
3. How to check your Instagram account type
Open the Instagram app on your mobile device and go to your profile.
Tap the hamburger menu (three horizontal lines) in the top right corner.
Look at the bottom of the menu:
Business tools and controls → you have a Business account
Creator tools and controls → you have a Creator account
Account type and tools → you have a Personal account
📸 [Screenshot: Instagram app menu showing the bottom options — highlight "Business tools and controls", "Creator tools and controls", and "Account type and tools" as the three possible states]
Converting a Personal account to a Professional account
If you have a Personal account and want the most reliable publishing experience with dlvr.it, here's how to convert:
Open the Instagram app and tap the menu button in the top right corner.
Scroll down to For professionals and tap Account type and tools.
Tap Switch to professional account.
If you see "Business tools and controls" instead, you're already set up as a professional account.
Tap Continue until you reach the category page and select a category.
Choose Creator or Business — your account is now a professional account.
📸 [Screenshot: Instagram app showing the "Switch to professional account" option under Account type and tools]
4. Connecting your Instagram account
Make sure you're logged into the correct Instagram account in your browser or app before starting the connection in dlvr.it — it will connect to whichever account is currently active.
📸 [Screenshot: dlvr.it Social Pages settings showing an Instagram account connected and active]
You can connect multiple Instagram accounts to dlvr.it by connecting them one at a time.
For help reconnecting an expired Instagram account, see Reconnecting a social channel in dlvr.it.
5. What gets published automatically
dlvr.it publishes content automatically when new items appear in your connected source. Here are the key things to know about how Instagram posts work:
Character limits
Post type | Character limit |
Posts | 2,200 characters |
Daily posting limit
dlvr.it can publish up to 50 posts per 24 hours to a single Instagram account (this includes all posts, stories, and reels within a 24-hour period).
Carousel posts
When a feed item includes multiple images, dlvr.it can publish them as a carousel post. Note that Instagram carousel posts do not support mixed media — you cannot combine images and videos in the same carousel.
Link previews
When sharing a link from your website, dlvr.it will automatically pull in the link preview image, title, and description from the page. See How dlvr.it finds and displays suggested media for details.
6. Image and video specifications
Use the table below when preparing media for Instagram.
| Posts | Reels | Stories |
Images supported | ✓ (up to 10) | ✗ | ✓ |
Image aspect ratio | 4:5 to 1.91:1 | — | 9:16 recommended |
Max image size | 8MB | — | 8MB |
Videos supported | ✗ | ✓ (1) | ✓ |
Video aspect ratio | — | 4:5 to 9:16 | 9:16 recommended |
Video length | — | 5 seconds – 15 minutes | 3–60 seconds |
Max video size | — | 300MB | 300MB |
Max video bitrate | — | 25Mbps | 25Mbps |
Max audio bitrate | — | 128kbps | 128kbps |
Location tagging | ✓ | ✓ | ✗ |
Alt text | ✓ (images only) | ✗ | ✗ |
Note on Instagram's grid format: Instagram is introducing a taller 3:4 grid format, but images should still be uploaded at 4:5 for best results in both dlvr.it and Instagram.
Multiple stories: If you want to publish a story with multiple images or videos, each one needs to be scheduled as a separate story.
For more media troubleshooting, see Photos, Video & Media.
7. FAQ
What's the difference between a Business and Creator account for dlvr.it? Both support automatic publishing via dlvr.it. Creator accounts are typically used by individuals and influencers, while Business accounts are better suited for brands and companies. Either works well with dlvr.it.
Can I use Instagram as a content source in dlvr.it? Yes — dlvr.it can pull content from Instagram and publish it to your other connected channels. See Supported channels in dlvr.it for details.
What if my Instagram posts aren't publishing automatically? Check that your account is set up as a Business or Creator account. Personal accounts have more limited API access which can cause publishing issues. Also check that your connection hasn't expired — see Reconnecting a social channel in dlvr.it.
What if my Instagram connection stops working? Access tokens can expire after a password change or Instagram security update. See Reconnecting a social channel in dlvr.it for steps to restore the connection.
Are Instagram Stories supported? Yes — dlvr.it can publish stories. See the specifications table above for supported media types and aspect ratios.
Still have questions about Instagram and dlvr.it? Reach out to our support team. We're happy to help.